Recommendation 3
Recommendation #3: Enhance marketing and communications around mental health resources, programs and services to increase student engagement and decrease the stigma surrounding mental health.
Action Strategies | Proposed Outcomes |
---|---|
Develop and launch a peer-to-peer campaign focused on creating a culture of care and well-being, including normalizing reaching out for help |
Participant engagement numbers Inquiries Evaluation data Student mental health data |
Partner with student organizations and students to create student-led educational programs that can be offered peer-to-peer |
Participant engagement numbers |
Create a central website/hub for all mental health resources based on distress level |
Web site visits Site queries Referral and program rates |
Develop and launch an awareness campaign highlighting the breadth and depth of mental health services and resources available |
Program engagement data Referral numbers Web site hits Student mental health survey data |
Develop a mental health outreach toolkit for consistent messaging and content to be shared across the enterprise |
Toolkit access and use |
Include information about the Wellness App in all comprehensive resource promotion |
Track increase in app use |
Increase the number of students across the university who engage in mental health services and programming by 10%. |
Number of students who participate in our various programs from various campuses and academic programs |